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Facebook ads
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Campaign, ad sets and ads
A campaign is the overarching structure of the ads manager. A campaign is the highest level of abstraction. You can think about it as the structure that organizes things with the same objective. For example you will have a campaign that organizes all your cold traffic (people that are not familiar with the company yet) ad sets.
We will have remarketing campaigns where we will remind people about your products or services. Each campaign will also have an objective. For example, lead clicks, conversions, or engagement.
An ad set is the structure that organizes the ads. This houses multiple ads, and will determine who sees your ad, and where.
An ad is precisely what you and other people will see: the copy, the image, the video, the carousel or collection.
Why are Facebook Ads important?
Facebook’s market share is unmatched. Facebook is the third most visited website, right behind Google and Youtube. They were the top-visited social media site in 2021, a spot claimed since 2010. Facebook doesn’t just drive a ton of traffic – they also have the most users of any social media site. Facebook has an estimated 2.7 billion monthly active users worldwide and the number is still growing.
The huge user base is a major reason businesses are currently advertising on and will continue to advertise on Facebook. We don’t see that changing any time soon. In fact, BIA Advisory Services forecasts that in 2022, ad spending will reach $173 billion with over half (51%) spent in digital media, primarily Google and Facebook.
Our point is: Facebook is massive. If you need a social media platform that reaches a wide audience, converts more customers, and generates new leads, Facebook ads are worth it.