link building

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In short, Link building aims at informing Google that your site is a reliable source of information while ensuring that your web pages rank well on SERPs for relevant keywords.

A PBN is short for Private Blog Network. It basically is a network of websites that are highly authoritative that are used to build links to your target website (the website you want to rank higher for your target keyword).

This form of link building is solely done to rank higher in Google for your target keywords. 

Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.